CONGRESS TO COMMEMORATE 20 YEARS OF IPA IPA Member Country Presentations AUSTRALIACHILEFRANCE Presentations Update on World prune statistics. Christian Amblard, IPA Secretary GeneralSouth Africa – Dappie SmitUnited States – Rich PetersonA Consumers view to the promotion and sales of a healthy product such as prunes. Mrs Ina Jonker – Consumer activist and chair of a consumer association in South AfricaConsumer behaviour and preferences. How to approach a market with a “new” product such as prunes or dried fruit using the health benefits of the product. Prof David Hughes – Emeritus professor of food marketing Imperial College, LondonReport on IPA promotion in India. Keith Sunderlal – SCS-Group, IndiaHistoric overview of prune production in the world over the last 20 years. – Christian AmblardGeographic Indication (GI) Report – Christian AmblardHow to breed fruit with special qualities with regard to composition to increase health attributes. Prof Jasper ReesA producer developed commercialisation structure for deciduous fruit in South Africa. Dr Leon von Mollendorff – CuldevcoThe use of irrigation water for fruit production in an arid country such as South Africa. Dr Phillip Myburgh: Agricultural Research CouncilIntegrating “The Orchard of the Future” into the Research Agenda – Hugh Campbell: DFTP Research presented by Dappie Smit
